This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in events and convention management. The most thorough, up-to-date text on the MEEC industry Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industrys most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the5th editionreflects feedback from adopters and reviewers to improve upon the previous edition.
9780134735900, 0134735900,9780134749570, 013474957X